BaselWorld 2017: What it is, Predictions & Social Life

what is baselworld, baselworld 2017, baselworld location, what to do during baselworld

What is BaselWorld?


The entire city of Basel is gearing up for the greatest annual edition of BaselWorld. For those who are new to the show, it is the biggest watch and jewellery fair in the world, showcasing all of the most influential industry players and defining trends for the next 12 months.


2017 will mark 100 years since BaselWorld’s inaugural trade show back in 1917, when the opening of the first Schweizer Mustermesse Basel (muba), took place.  Unlike other industry shows, BaselWorld is the only fair where all the watch and jewellery players meet: large brands, up-and-coming designers, buyers and distributors, stone suppliers, machinery companies, global press and spectators! With about 1,500 brands and an estimated 150,000 visitors, we expect nothing short of spectacular from BaselWorld 2017.

BaselWorld, Location, Dates, Venue, Messeplatz, Basel
BaselWorld exclusive location - Messeplatz in Basel (picture from

BaselWorld 2017: Dates, Opening Hours and Location


BaselWorld opening times will begin March 23rd, and run until March 30th from 9 am - 6 pm daily (except Thursday, March 30 from 9 am - 4 pm).


Ticket prices are 60 CHF for a day pass and 150 CHF for the whole show. The show will take place at the Messeplatz within the city’s Klein Basel district, easily reachable from every corner of the city by public transport, taxi, and the exclusive Baselworld shuttle buses. The fairgrounds will cover all grounds and be split into the following 5 unique and distinct areas:

  1. global brands,
  2. international brands,
  3. stones and pearls,
  4. machines and supplies,
  5. and national pavilions,

making this the unmissable event of the year for watch and jewellery aficionados. To access a map of the exhibitor booths and have on-call access to all of the details associated with the show, you can download the BaselWorld 2017 app (there will be wifi at the fairgrounds) in order to maximize your visit. 



The opening ceremony will be held in the Sydney room in the presence of Swiss Federal Councillor Alain Berset, Head of Federal Department of Home Affairs, and will officially open the show; the ceremony is by invitation only.

BaselWorld, Trends, Tufina Watches, inside-out, mechanical, skeletonizing, watches
BaselWorld 2017 Trend: Inside-out, mechanical and "skeletonizing" watches (picture source: Pinterest, Tufina Watches)

Predictions & Trends


A watch trend to look out for in BaselWorld 2017 is inside-out, mechanical and “skeletonizing” watches, that pique the interest of the most curious horologists.


Sporty and classic watches are always a winning combo, as trends lean towards watches that can be worn as easily by day as by night. And expect a lot more in the way of smartwatches, as this fad is unlikely to go anywhere.


But best of all is the presentation of all of these jewellery delights, as every exhibitor booth tells its unique tale with the most exquisite displays of each brand image.



BaselWorld’s list of exhibitors is too long to mention, but Bulgari, Breguet, Hermès, Frederique Constant, Carl F. Bucherer, Harry Winston and Rolex have some trendsetting new models that you must not miss on your visit.

Bar Rouge, Basel, BaselWorld, Social Life, party, closing party
Exclusive view from Bar Rouge where the BaselWorld closing party takes place (on the 29th of april - picture by

Social Life


Every Spring, Basel’s population nearly doubles as visitors from across the globe flock to the city the the star-studded event.


With the influx of travellers, the city comes to life with the visitors’ enthusiasm and quest for a bit of culture and a lot of nightlife. The dress code for the show is smart casual by day, but cocktail by night for the plethora of party choices associated with BaselWorld.


Not to be missed is the closing party at Bar Rouge on the 29th, where attendees meet to mingle over a birdseye view of the city skyline. Bar Rouge will open at 5:00 PM but the real party doesn’t begin until 10:00 PM, when the clubbing begins.



massage, basel, massage-basel
Tired feet? Relax and enjoy a professional massage in Basel

Relax & Beauty


With three days of jam-packed events to contend with, we must remember to not neglect our wellness during BaselWorld! Bodyzone offers a wide array of beauty and wellness treatments so you can feel pampered and relaxed during your stay in Basel.


We can combine any treatment from waxing, to a deep tissue massage that will melt all your troubles away and give life back to your tired feet.


The perfect finishing touch to this exceptional fair. 




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